This is a great start to 2020 for the Leading Medicine Guide: Since its relaunch, the visibility of this leading online medical portal has literally skyrocketed. It wasn’t just search engine giant Google that recognized that the comprehensive website has taken a huge step forward. Potential patients and their families are also more than satisfied with what it has to offer.
When Google announced in mid-January that it would be releasing a major update to its search algorithms, anticipation was high—including at Leading Medicine Guide. The market leader implements these updates at irregular intervals to continually improve its ability to evaluate the quality of online content. The goal is to provide search engine users with a better experience and to promote reputable, well-thought-out offerings. Of course, we were confident from the start: Our relaunch would be among the winners!
Leading Medicine Guide: Quality Initiative a Success
The new version of the medical portal had been online for just five weeks when Google rolled out a new update to its search algorithm. The result exceeded even our wildest dreams: Leading Medicine Guide’s online visibility more than doubled—it rose by a staggering 137 percent!
So the relaunch was well worth it: We now have it in black and white that we did the crucial things right. Despite our joy—this is just another step on the path toward achieving greater transparency and higher quality in medicine. But it’s an important step that we’ll continue to pursue, for the benefit of both patients and specialists.
Patient Safety—and Targeted Patient Search for Specialists
We’ve already received a lot of praise from patients for the redesign. One innovation in particular has been very well received: With the detailed advanced search, patients can easily find exactly the right certified specialists—and contact them directly.
The Leading Medicine Guide will therefore continue to be an important tool for medical education, attracting increasing attention. After all, the goal is for patients to feel confident in their choice of doctor—and to be referred to specialists who guarantee a high level of patient safety. We’re on the right track.
By the way: 137 percent more visibility—and that’s just the beginning. The numbers have risen every day since the relaunch, and there’s no end in sight. This naturally makes the Leading Medicine Guide increasingly attractive to more and more medical professionals. Incidentally, interested specialists whose qualifications and expertise meet the high criteria for inclusion can find out here what benefits the online portal offers them.
