Non-Invasive Medical Aesthetics: Expert Interview with Dr. Hani Oweira, M.D.

Dr. Hani Oweira, M.D., is a specialist in general surgery and visceral surgery and an affiliated physician at the Hirslanden Clinics in Zurich and Cham, with his own practice in Zurich and Cham. He completed his training at renowned university hospitals in Heidelberg and at the Charité in Berlin. Previously, he was a senior physician at the Surgical Center of the Hirslanden Clinics. Dr. Oweira specializes in the surgical treatment of inflammatory diseases and tumors of the gastrointestinal tract, as well as hernia surgery. He has extensive expertise in complex tumor surgery and employs state-of-the-art techniques such as HIPEC and the NanoKnife procedure. These innovative methods enable targeted and minimally invasive tumor treatments with minimal side effects.

Dr. Oweira is also active in research and has published articles in international medical journals. Dr. Hani Oweira is an experienced physician who, in addition to his surgical practice, specializes in non-invasive aesthetic treatments and practices at the renowned MyFlair clinics in Cham and Zurich. With a deep understanding of modern beauty technologies, Dr. Oweira offers a wide range of innovative solutions aimed at improving skin appearance, optimizing body contours, and enhancing his patients’ well-being.

His practice is distinguished by the use of advanced technologies, including the EXILIS system for skin tightening and fat reduction, as well as EMFACE, a groundbreaking method for facial rejuvenation and wrinkle reduction. These non-invasive procedures make it possible to achieve natural-looking results without surgery, making them particularly appealing to patients who prefer minimally invasive options. Dr. Oweira places great emphasis on personalized consultations and customized treatment plans to ensure that each treatment meets the specific needs of his patients.

His expertise and state-of-the-art treatment approaches make him a leading figure in aesthetic medicine. The editorial team at Leading Medicine Guide had the opportunity to speak with Dr. Oweira about these modern aesthetic treatment options.

 

In today’s society, more and more people are opting for cosmetic procedures and rejuvenation treatments. This trend is driven by a variety of motivations. A key factor is the desire to counteract the natural aging process and align one’s outward appearance with one’s inner sense of well-being. Many people no longer feel comfortable in their own skin due to age-related changes such as wrinkles or sagging skin and see aesthetic procedures as a way to boost their self-confidence and preserve their youthfulness.

But how did a visceral surgeon come to perform aesthetic procedures? “As a visceral surgeon, I also performed bariatric surgery, which is part of a visceral surgeon’s training and scope of practice. However, I never liked this type of surgery. But I met several severely obese patients who, for example, needed liver surgery. Surgery on severely obese people is not recommended and is sometimes not even possible. So I started thinking about how I could help patients lose weight to make surgery safer or even possible in the first place. I began by prescribing medications (liraglutide, a predecessor to the semaglutide used today) that aid in weight loss. This was all successful, and some patients lost around 80 kilograms this way. More and more patients then came to me because they wanted to lose weight—not because they needed surgery—as word of mouth spread about the success of weight loss with medication. “And that’s how I began offering non-invasive weight loss,” Dr. Oweira explains at the start of our conversation, describing how he further optimized weight loss for his patients:

“I then purchased a device that uses electromagnets and radiofrequency to support the patient’s muscle training by toning muscles, burning calories, and leading to localized fat reduction. This device was used on patients to reduce waist circumference, but also on patients after hernia surgery to strengthen the abdominal muscles. The combination of the device and medication was very successful, and the patients lost a significant amount of weight. A common side effect was often a large amount of excess skin. This led to a high demand for skin tightening procedures. It was like a chain reaction. And so I decided to open an aesthetic center.”

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Dr. Hani Oweira and the team at My Flair Clinic are passionately committed to their patients’ well-being. Through innovative, non-invasive procedures, the clinic offers a wide range of solutions for skin tightening, body contouring, and rejuvenation. The combination of state-of-the-art technology and personalized consultations makes it possible to achieve optimal results that boost patients’ self-confidence. Dr. Oweira’s expertise and commitment to modern aesthetics make the My Flair Clinic an outstanding destination for anyone seeking gentle and effective treatments. Dr. Oweira is at the clinic every day, including for initial consultations.

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Gentle skin rejuvenation without surgery: Non-invasive methods for natural results.

Among the treatments offered at the My Flair Clinic are EMsculpt NEO for fat reduction and muscle toning, HydraFacial for a comprehensive facial treatment, radiofrequency microneedling for skin tightening, and EMFACE for a non-invasive facelift. In addition, treatments such as laser hair removal, cellulite reduction, and vaginal tightening are offered, all with the goal of improving one’s appearance without surgical intervention.

“Basically, we pursue three goals at the MyFair Clinic: skin tightening, muscle building, and weight loss. We achieve weight loss through the combination mentioned earlier—electromagnets and radiofrequency—plus the administration of the active ingredient semaglutide. Skin tightening is about improving blood circulation, for which we use ultrasound combined with radiofrequency, causing old collagen to break down and new collagen to form. Through this process, the skin tightens and looks more vibrant. We also use lasers to improve the skin’s surface. This makes the skin much smoother and reduces pigmentation. In addition, we have a laser device for treating spider veins and for permanent hair removal. As for muscle building, we use Emsculpt Neo, which combines high-intensity focused electromagnetic technology (HIFEM) with radiofrequency energy to simultaneously reduce fat and build muscle. This innovative procedure offers a dual effect aimed at toning and sculpting the body. It can be applied to almost any muscle group—whether the abdomen, legs, arms, or buttocks. Furthermore, this technology is particularly well-suited for older adults undergoing rehabilitation, as it significantly improves muscle strength. “One session is roughly equivalent to doing 20,000 sit-ups or push-ups! This allows muscles to be built up effectively,” explains Dr. Hani Oweira, adding a comment on his patients’ expectations: “

“My patients’ expectations vary widely. Many patients want to lose weight for aesthetic reasons, and some simply want to get back into shape. I also sometimes see older patients who were severely overweight—some of whom were no longer even able to put on their own shoes. After undergoing therapy with us, they felt much more active and energetic; they were able to move around again without any problems and participate in everyday life as usual. At the Aesthetic Center, rejuvenation is our focus—it’s a combination of aesthetics and fitness. Because the desired results are achieved relatively quickly, we also motivate people to continue with physical activity. Many businesspeople, for example, who have little time to visit a gym, come to us to rebuild muscle quickly and effectively. “Our devices are medically certified—they’re the kind that are only allowed to be used in doctors’ offices—and the results are incredibly good.” 

Non-invasive facelift: Skin tightening and rejuvenation using radiofrequency and ultrasound technology—without any surgery.

A non-invasive facelift encompasses various methods for tightening and rejuvenating the skin without the need for surgery. These techniques aim to improve skin texture, reduce wrinkles, and define facial contours. This involves procedures such as radiofrequency therapy, which uses electromagnetic waves to heat the deep layers of the skin and thus stimulate collagen production. Ultrasound therapy works in a similar way, particularly high-intensity focused ultrasound (HIFU), which specifically targets deeper layers of the skin to stimulate collagen and tighten the skin.

“First, you have to ask yourself: Why do we look older? The body and face age because the muscles weaken and the skin loses elasticity. Our ‘EmFace’ treatment, an innovative, non-invasive procedure, uses high-intensity focused electromagnetic (HIFEM) technology to stimulate and strengthen the facial muscles. The goal of this method is to improve muscle tone, tighten the skin, and reduce visible signs of aging. This results in more defined facial contours, particularly on the cheeks and jawline. Sessions last 20 to 30 minutes and focus on the face, chin, and neck. There is virtually no downtime, only mild redness or sensitivity. Four sessions spaced 1–2 weeks apart are recommended, followed by maintenance treatments every 3–6 months to achieve visible results. The result is a lifting effect without surgery and without scars. In addition, we offer Exion™ microneedling as a complementary treatment—a skin rejuvenation method that creates micro-injuries in the skin to stimulate collagen production. This further smooths the skin’s texture, reduces any acne scars, minimizes pores, and improves elasticity, resulting in a more youthful complexion. This treatment lasts 15 to 30 minutes and is available for various areas of the body. It also requires virtually no downtime and shows visible results after just one month. “Exion™, which I consider the best device in the world, is an ideal complement to a non-invasive facelift, as it effectively regenerates and improves deeper skin structures,” Dr. Oweira explains, adding:

“We also offer a treatment with ‘Exilis Ultra 360™,’ a non-invasive treatment that combines radiofrequency and ultrasound technologies to tighten and contour the skin. This method targets both superficial and deeper layers of the skin, reducing wrinkles and improving skin elasticity. Sessions last 30 to 60 minutes and can be performed on the face and body. With minimal downtime, patients can resume their daily activities immediately. Initial results are visible after 4 to 6 sessions, with maintenance treatments every 3–6 months. 

There are risks involved with everything. In the very unlikely event, these treatments may cause burns or trigger an allergic reaction. In any case, the risk is much lower than with surgery! The treatments are suitable for all age groups and all skin types. For example, my oldest patient was 85 years old. The results of the treatments last approximately five years or more and make patients look about ten years younger. If the effect wears off after 5–7 years, it can be refreshed with a single session.”

Medical Advances: Innovations for Better Health.

“Medical research has made significant progress in recent years, particularly through the introduction of minimally invasive procedures. These techniques enable procedures with lower risks, less pain, and shorter recovery times for patients. The addition of robotics has also transformed the world of surgery. Overall, however, there is certainly still a lot of room for improvement. On average, something new is developed every 3–4 years! All these technical possibilities have evolved rapidly in recent years and have demonstrably optimized my work,” says Dr. Oweira, and with that, we conclude our conversation.

Thank you very much, Dr. Oweira, for explaining all the aesthetic treatment options you offer at your My Fair clinics!